VisitBritain/VisitEngland, the national tourism body which encourages growth of the country’s visitor economy, has set its sights on Birmingham for its new headquarters because of its strong national and international transport links and the reputation of its local talent.
The transition will take place in April 2024 to the delight of Birmingham’s local representatives, Andy Street, Mayor of the West Midlands commented: “It is great to see yet another leading organisation place confidence in us and choose to call the West Midlands home. With record tourist numbers, world class museums, excellent connectivity to the whole country and, of course, following on from the spectacular 2022 Commonwealth Games, Birmingham is the perfect place for VisitBritain.”
Patricia Yates, CEO of VisitBritain/ VisitEngland said: “We have seen other government departments and private sector companies successfully transition their operations to the city. We are excited about the opportunities and perspectives that having our headquarters in Birmingham will bring, as we continue our work to drive the economic benefits from tourism across the nations and regions and to support the industry.”