Meet In Wales is targeting corporate businesses and associations with an affinity towards the field of Life Sciences, to bring their meetings and events to the country. The approach forms part of its campaign to align its meetings and events strategy with the expertise within the destination.
Recently the campaign has focused on both the Compound Semi-Conductors and Renewables sectors, as the destination continues to link event knowledge with areas of excellence within Wales.
Life Sciences is one of the growing sectors in Wales, with academic and corporate communities and research centres that influence scientific knowledge and behaviour around the world. The focus
of the campaign will see Meet In Wales drawing on the knowledge of one of
the destination’s Ambassadors, Dr Lee Parry, who specialises in the field. Dr Parry is set to join Meet In Wales at a number of industry events, including ibtm in November, and will be sharing the importance of Life Sciences and how the events industry can support its work.