Meet In Wales delved into the world of Life Sciences at IBTM, when the team introduced its sector specialist and ambassador, Dr Lee Parry. Dr Parry, who is on the faculty of Cardiff University, was introduced to stage by Meet In Wales’ Head of Business Events, Heledd Williams, before presenting a session entitled Life Lessons from a Life Scientist and getting to grips with how the event industry can support such work.
The team’s attendance at the show forms part of Meet In Wales’ campaign to align its meetings and events strategy with the expertise within the destination and has already seen it highlight the region’s advances in the worlds of semi- conductors and renewables.
“Our sector-focused campaign has opened people’s eyes to the rich mix of businesses and sectors that call Wales their home,” commented Heledd Williams, Head of Business Events at Meet In Wales. “We’re pleased to be able to bring Dr Parry to IBTM and introduce the world of Life Sciences to a new audience and work with our partners to truly showcase Wales as a meetings destination.”