The Event Psychologist, Kelly McCormack, in collaboration with Allianz Stadium, has released research on the importance and understanding of ‘Event Flow’ for successful meetings.
Speaking on the research findings, Kelly McCormack, who is finishing her master’s on event psychology at the University of Leicester, commented: “A good event flow is closely related to Environmental Psychology, a field that emerged examining how individuals respond to their surroundings.”
Kelly also adds that: “Within the flow state, our minds are continuously anticipating what may occur next; therefore, incorporating movement during the event can enhance attendees’ experiences, fostering feelings of excitement, intrigue, and momentum.
“Conversely, remaining stationary may transition attendees into a lower flow state, potentially resulting in emotions such as apathy, worry, anxiety, or boredom, which exists between these two states.”
Commenting on the findings, Johanna Byrane, Head of Business Development, at Allianz Stadium, commented: “Our spaces really inspire movement, flow and activity, and we believe that adds value to the events that come here. The combination of incorporating spaces located in different parts of the stadium really adds to the delegate experience as well as maybe getting a few steps in along the way! We hope these findings will be informative for event professionals and considered as part of the event planning process.”
More information on Event Flow and Flow State research is available on the Allianz Stadium website, with more in-depth insight from Kelly.