Eastside Rooms, Birmingham’s newest conference venue, has revealed a significant increase in association-based event turnover for 2024 compared to 2023.
In 2023, the venue reported £1.6 million turnover in association focused business. This figure has surged to £2.2 million in 2024 – a 37.5% increase. Looking ahead, 2025 is already set to surpass even these figures, with £1.9 million of association business secured to date.
The venue’s comprehensive and focussed association events strategy has included joining key industry bodies such as the Association of British Professional Conference Organisers (ABPCO) and the International Congress and Convention Association (ICCA), as well as working directly with a specialist association representation company and PR agency.
This focus on bringing association gatherings to Eastside Rooms has resulted in a range of major conference wins including Association of Project Management, Women’s Engineering Society, and American Society of Mechanical Engineering. Additionally, it will host ABPCO’s flagship Festival of Learning in 2025.