Creative agency DRPG recently held its summer conference at the 2023 Eurovision venue, ACC Liverpool, bringing 350 team members from its international team together to recognise the agency’s ‘significant growth’, in the words of its CEO, Dale Parmenter.
Insights discussed at the conference include the return to pre- COVID sales (some already sitting at 89% of the £45 million target for 2023 and expecting to break that target), the growth of USA business from next to nothing to £7 million sales in 2023, the opening of a new office in Manchester’s Northern Quarter, a range of new investments in AI technology and a new facilities and infrastructure improvements, also including an investment in training and educational partnerships to promote the industry and commit to 10 apprentices by 2024.
Dale commented: “We delve deeper than most when it comes to communication tactics and methods for our clients, and it’s no different for our own business. Bringing everyone together at this point in the year is crucial to ensure our culture is where it needs to be for the year’s remaining objectives, and beyond.
“We set ‘growth for the future’ as the over-arching theme for this year’s conference, with the main aim to guarantee the team have everything they need to be driving high performance in an environment they love.”