Beam, the UK trade association for the business events, accommodation, and meetings industry, has officially appointed its 2025 Chair and Vice Chair.
At the Gala Dinner hosted by The Grand Birmingham, Julie Shorrock, Managing Director of HTS and outgoing beam Chair, formally handed over the position to Louisa Watson, Marketing Director & Sustainability Lead at Wyboston Lakes Resort. David Tremmil, Managing Director of Inloco Events and Vice Chair of UKEvents was named Vice Chair.
Reflecting on her tenure, Julie Shorrock highlighted several key milestones that have redefined beam’s industry presence and impact. Over the past year, beam has significantly strengthened its industry recognition, with growing awareness of its influence and contributions.
Incoming Chair Louisa Watson said: “I’m honoured to step into this role at such an exciting time for beam. In 2024, we demonstrated the true power of collaboration and advocacy, and this will remain my key focus. By strengthening our collective voice through strategic partnerships and continued engagement with government via the APPG Corporate Membership, we will drive real change and create even greater opportunities for our members. By sharing key learnings, championing best practices, and building stronger connections, we will empower ourselves to shape the future of our industry.”