Jack Saward offers a look into how he leads through a calm, solution focused mindset as an International Event Manager.
From bustling trade shows in Europe to major sporting events around the world, no two days are the same in event management. What remains constant, however, is the need for strong leadership, quick thinking, and a steady supply of Yorkshire tea to start the day right.
Every event begins with careful preparation. It’s not just about ticking boxes but anticipating what could go wrong and having solutions ready. Time is your greatest ally in solving problems; the earlier you identify an issue, the more chance you have to resolve it.
That doesn’t mean things always go to plan. Events are live, dynamic, and unpredictable. From the moment you step on-site, you’re often faced with the unexpected: a damaged display, weather disrupting an outdoor setup, or a critical piece of equipment arriving late. This is where leadership truly counts. Staying calm and decisive not only keeps the team focused but reassures clients that they’re in safe hands, we call it a ‘professional cuddle’!
In many cases, solutions don’t come from a single person but a team effort. Surrounding yourself with capable people and giving them the autonomy to act is key. Often, all they need is clear direction and the confidence to move forward. It’s about creating an environment where collaboration thrives under pressure.
Communication is equally vital. Clients don’t need to hear every detail but keeping
them informed and confident makes all the difference. Turning potential crises into opportunities to demonstrate professionalism builds trust and strengthens relationships.
Over the years, we’ve handled countless challenges: repairing trade stands, replacing graphics, managing last-minute requests, even helping rebuild entire structures after adverse weather, which weren’t even our own! Each experience has reinforced the importance of adaptability and maintaining a calm, solution focused mindset.
At the end of the day, reflection is essential. What went well? What could be better? Events don’t just end when the last guest leaves, they’re part of a continuous learning process. Every challenge faced adds to the expertise we bring to the next project.
Our clients choose us not only for our attention to detail but because they trust us to handle the unexpected. When things don’t go as planned, it’s how you respond that matters. Strong leadership, teamwork, and a commitment to excellence ensure that every event we manage isn’t just successful but memorable. As a business our most used hashtag is #wecreateexperiences.
It’s because we want to ensure that everyone who is part of an event we have been involved with leaves with a positive experience.
Looking for a partner who thrives under pressure and delivers with confidence? Let’s make your next event extraordinary.