Clive Morris, COO of event insights and measurement platform Explori, explains how its new AI-powered tool simplifies and enhances the post-event feedback process.
Leading event insights software provider, Explori, has announced the phase one launch of its latest AI-powered text analysis tool, designed to revolutionise how event organisers analyse event feedback. The tool automates the labour-intensive process of coding open-ended comments and introduces the ability to benchmark these responses against industry standards. The result is a faster, more efficient, and more insightful breakdown of responses, removing the need for organisers to scan through thousands of rows of data.
Explori is an event industry supplier that provides solutions to make post-event feedback simple and strategic. Clive Morris explains: “Our main product is built around using feedback as a core tool for corporate event, exhibition, association, and conference organisers. We’ve done this with over 7,000 events so have been able to build these benchmarks for events in any sector. Having these benchmarks allows us to determine whether an event was above or below certain standards, so organisers can quickly understand how well their event has done in context.”
“In addition to the technology, we also deliver a multitude of research projects to really dig into the performance of individual events and entire event programmes, engaging with all key stakeholders from attendees and exhibitors to the event planners themselves.”
The Explori platform encourages organisers to ask open-ended questions that gain an understanding of why participants have scored the events in the way that they have, across a range of best-practice metrics. The new AI tool is a more efficient way of analysing event feedback that will save both time and resources. With time being an ever decreasing luxury for event professionals, Clive believes that this tool is just what the industry needs: “When you think about all the processes that are involved when executing an event and gathering post-event feedback, so much of the admin can genuinely be accelerated by using AI – if it’s used effectively – which means event teams can focus on other tasks that are more value generative.”
“We’ve tailored the tool so finely to the events world that it will actually be helpful and relevant to organisers.”
There’s no denying that AI is huge in today’s world, and with developments in technology, AI-literate generations coming into the workforce, and the increasing desire to adopt more efficient processes, it’s definitely here to stay. With Explori’s new tool, the coding is specified to the events industry allowing it to work more effectively than a standard AI platform, as Clive explains: “There are a lot of generic AI tools where you can input data, but it will only do a half decent job of summarising what you’ve entered as it’s less aware of the context. Within the events world, there’s a lot of language that isn’t really used every day so there’s no general AI model out there that can properly interpret a lot of the terms. A simple example of this is the word stand, a normal AI tool would think that it was somebody standing upright and not an exhibition stand!”
“The tool is very easy to use; we have a training session that means within around 30 minutes, a client that’s new to Explori can be building surveys, distributing them, and looking at the data. The AI part will just drag and drop a couple of things into the survey which will automatically code all the data, making it a rapid process that requires minimal effort from the organiser. Not only is it a huge time saver, but it will also give organisers more insight than they’ve had before.”
The new tool is currently available to Explori’s organiser clients, with a broader roll-out across corporate teams planned for early 2025.