Networking is now an essential part of business development, but to many can be daunting. Networking event organiser Maria Dakova, Co-Founder and Director of Marketing & Communications at Your First Events prefers a more relaxed approach.
Networking events often carry an air of formality – an expectation to impress, exchange business cards, and make connections in a short time. For many delegates, this can feel intimidating and often counterproductive. However, a growing number of professionals are realising that the best and most meaningful connections often happen in a relaxed, low-pressure environment. The concept of relaxed networking, where the emphasis is on natural conversations rather than rigid structures, is becoming increasingly popular in corporate circles.
Maria explains the value of this approach:
“The idea behind relaxed networking isto have no expectation of anything – no dress codes, no ties, no stiffness. It’s just about getting together and allowing conversations to happen naturally. By removing the formalities of traditional networking events, participants can focus on authentic interactions rather than trying to impress or meet certain expectations.”
A more informal setting helps break down the barriers that can make networking feel like a chore. Maria has seen how the pressure to ‘sell yourself’ or meet a certain number of people can be overwhelming:
“By removing the formalities of traditional networking events, participants can focus on authentic interactions rather than trying to impress or meet certain expectations.”
“People shouldn’t feel rushed or pressured to talk to everyone. Instead, they should have the space to spend quality time with the people they find interesting, without worrying about missing out.”
In these more relaxed environments, delegates can engage in deeper conversations at their own pace, creating more meaningful and lasting connections.
Smaller, more intimate gatherings are another key feature of relaxed networking events: “Events should be capped to 20 people because smaller group fosters better connections,” Maria explains. “It’s not about making as many contacts as possible. It’s about having the time and space to build real relationships.”
With fewer people to interact with, delegates can focus on quality rather than quantity, allowing for more in-depth and meaningful exchanges. For many, one of the most challenging aspects of networking is the fear of entering a room full of strangers. In a relaxed networking environment, this fear is often alleviated by organisers who take the time to personally welcome and introduce each delegate:
“Everyone should be introduced to each other so delegates feel comfortable and integrated into the event, rather than left standing awkwardly on the sidelines.”
While some traditional events rely on activities designed to get people talking, these can often feel contrived or uncomfortable. Maria feels it’s better to allow people to chat naturally: “The event should feel like a gathering among friends, not a corporate event. When people can enjoy themselves and have fun, the connections they make are often stronger and more meaningful.”
Ultimately, the appeal of relaxed networking lies in its ability to create an environment where connections are not forced but allowed to happen naturally. By removing the formalities and expectations that often come with traditional corporate events, delegates are able to engage with others in a way that feels comfortable, enjoyable, and authentic. As Maria sums up: “Networking shouldn’t be about making quick business deals; it’s about fostering genuine relationships that can lead to something more meaningful down the line. It’s not just about who you know – it’s about how you connect”