Glasgow based venue, Platform, talks us through its revamp and immersive relaunch event delivery after being acquired by events management company, Camm & Hooper.
Located in the heart of Glasgow city centre, under the iconic Argyle Street Bridge, also known as the Glasgow landmark “The Hielanman’s Umbrella”, Platform is a unique venue steeped in local history and community spirit. In recent months, the venue has seen a remarkable transformation, most notably with the conversion of one of its arches into a bar and small plates dining area, now aptly named Platform One.
Making use of your venue’s unique charms is a great way of drawing in new business, encouraging in new delegates, and overall enhancing the value of your event for delegates. In leveraging the original charm and historic location of Platform; brass, brickwork, and steel have been balanced with soft furnishings, ambient lighting, and cosy booths to create the perfect backdrop for extraordinary events.
The sophisticated come urban space has also been updated with high seating, Chesterfield sofas and button-backed armchairs – each designed to complement the forest green gantry bar carefully positioned to make room for live music, creating a cohesive environment to draw in delegates.
ESG policies are a cornerstone of doing modern business, particularly in the events industry, which boasts a phenomenal impact on communities surrounding its events. In Glasgow, local members of the community have been able enjoy the venue’s soft transformation while indulging in newly introduced global small plates, all made with local, fresh produce that capture authentic tastes from around the world – cleverly coupled with Camm & Hooper’s famous signature cocktails.
A launch event for a new or updated venue can really get the word out and build some brand awareness. In an ambitious nod to Scotland’s rich tapestry of culture and innovation, Camm & Hooper invited the who’s who of the event industry to explore Platform’s expansive, 35,000 sq. ft multi- room setup through an experiential event showcase titled ‘People Make Platform’ on 18th April.
Such events are also an ideal opportunity to cement the venue as part of the local community. The immersive launch event encapsulated the essence of Glasgow’s vibrant community and celebrate local suppliers and friends of Platform, including urban art installations by contemporary artist Ross Muir Art — famed for his unique use of Adidas tracksuits and paintings inspired by art history — alongside up-and-coming Glasgow-based sculptor, Council Baby.
Of course, a launch event for a venue is a fantastic chance to show off exactly what the venue itself is capable of. Event professionals attending had opportunity to witness Platform’s adaptability first hand, with live music performances throughout the evening. Renowned party curators We Should Hang Out More, poptastic indie disco DJs Pretty Ugly Club, and local band The Lines will be lighting up Platform, all complemented with a mouth-watering selection of street food and signature drinks.
The event will be the first of many to be hosted at the prime Glasgow location, with plans for further development already in the pipeline, together with a new kitchen and additional seating area on the horizon.
Platformgla.co.uk