Event profs have access to a myriad of digital tools that measure metrics to understand how their event performed and how they can improve next time; we round up some of the best.
Event organising goes beyond just the planning and hosting processes; proving value, successes, and finding improvement opportunities for next time are vital post-event considerations. Gone are the days when a successful event was measured by delegate numbers and surveys alone, innovative and sophisticated event technology is now redefining the ways in which we evaluate events.
fielddrive | Web analytics
Although generalised web analytic suites such as Google Analytics will provide a somewhat detailed understanding of your event from the data you gather, selecting a tool that’s specifically geared towards the events niche – such as fielddrive – may be more accessible for those unfamiliar with marketing dashboards. fielddrive not only offers a complete view of your event’s dynamics and health in real-time but also gives a detailed and in-depth look at your event after it’s ended, including delegate behaviour understanding and exhibitor value and engagement.
Meltwater | Social listening
Delegates are generally more likely to share their opinions of an event with people in their own online communities, rather than responding to being asked explicitly for feedback. Social listening platforms are an excellent way to keep track of this as they monitor your social media platforms for mentions of your event. Meltwater has the capacity to monitor over 15 different social networks with unlimited keyword search capability, meaning you can search for as many different keywords, names, or hashtags to get unlimited results on how your event has fared among delegates.
Green Events Tool | Carbon calculator
Sustainability and low-carbon events are here for the long haul, making it a growing necessity for event profs to plan and host with sustainability at the forefront of proceedings. Carbon footprint calculators like the one by Green Events Tool (GET) are designed to evaluate the environmental impact of events and offer improvement prospects for any future events. The GET calculator helps organisers estimate their greenhouse gas emissions prior to the event and later measure and compare their actual carbon footprint. It does this by evaluating eight elements of events into its calculations: venue, flights, other transportation, communication, audio/ visual, production, accommodation, and catering.
Eventpreneur | Budget calculator
Budget is probably one of the most important things to take into consideration when planning an event, as costs can quickly spiral out of control which can have a damaging impact. A simple, approximated event cost and profitability calculator such as Eventpreneur’s offering can help you estimate the total costs of your event, including venue, entertainment, staffing, marketing, insurance, and travel expenses. Simply input your costs in these different categories to calculate your potential revenue and profitability.
Event Impacts | Economic impact
calculator If you’ve hosted a larger event, it can be a good idea to get a broad feel for the scale of economic impact that you’ve achieved. Economic impact measurement has become a powerful and persuasive tool for those looking to capture and evidence the financials. Measuring economic impact demonstrates how events drive economic benefits – allowing organisers develop practices which maximise these benefits. Event Impact’s calculator has four steps that are suitable for sporting, cultural, and business events that require inputting data relating to delegates and their expenditure in the host economy.