Transform your event with the power of immersive audio, allowing you to engage your delegates like never before.
As event organisers, you’re always on the lookout for fresh ways to elevate your events. You’ve mastered the art of stunning visuals, spot-on agendas, and perfectly timed presentations – but have you thought about the power of immersive audio? It’s time to make your next corporate event a sonic experience, one that engages your audience in ways they never expected.
So, what is immersive audio?
Immersive audio is a fancy term for sound that surrounds your delegates from all directions, creating an experience that’s more like being “inside” the event rather than just attending it. Think cinema surround sound, an audio experience that’s dynamic and three-dimensional, where it’s coming from all around you, not just from one speaker at the front of the room, replicated at live events.
This technology uses advanced systems like Dolby Atmos or 3D audio setups, where speakers are placed strategically around the room (even overhead and sometimes below) to create a sense of space and movement with the sound. Imagine hearing the subtle rustle of leaves from behind you, or the hum of distant conversation that suddenly grows louder as you move through a space. It’s a powerful way to bring your events to life.
How does it work?
Immersive audio is made possible by complex technology that involves multi-speaker setups and often includes mixing software designed to map sound to the physical space.
For example, during a keynote presentation, you could have subtle sound effects or music that shifts around the room to match the tone of what the speaker is saying. If they’re talking about growth or expansion, you might hear the sound of wind blowing from the left, gradually building up from a distant speaker to create a feeling of movement. The sounds are placed where they make sense, much like a film soundtrack, but this time, it’s happening live, all around you.
What’s in it for delegates?
Let’s face it: corporate events are often a bit of a mixed bag. You might have a brilliant keynote speaker, but unless your audience is fully engaged, they’ll start checking their phones or staring off into space.
When you use immersive audio, you’re adding a whole new layer to the event. Instead of just listening to someone talk or watching a presentation, your delegates will feel more connected to the environment. Imagine them walking into a space with sound designed to set the mood – maybe a bustling city street for a product launch or calm ocean waves for a wellness retreat. This stimulates both the mind and emotions, making the event feel more memorable.
Music, sound effects, and ambient noise all help set the tone for the event. Whether it’s an inspiring motivational speech or an exciting product reveal, the right soundscapes can heighten emotions and help delegates absorb information better. Plus, it gives your event a more polished and professional feel.
People will remember the atmosphere long after the event ends.
If your event has a specific theme, immersive audio is the perfect tool to bring it to life. Let’s say your event revolves around innovation. You could use audio that mimics the sound of innovation itself – think of the whirring of a machine, digital pings, or the soft hum of the future. Or perhaps your event is all about collaboration – immersive audio can create the sound of a collective buzz as multiple voices and sounds echo in the background, reinforcing the idea of teamwork.
Getting started
Don’t worry – you don’t need to be an audio engineer to get started. Many good AV suppliers now offer immersive audio as a service, and they can help you design a soundscape that fits your event’s theme and objectives. Whether it’s through the latest in surround sound systems or more cutting-edge 3D audio technologies, your chosen supplier will set up everything from the equipment to the sound mixing.
Before you jump in, though, it’s important to consider your venue size and layout. The beauty of immersive audio is that it can be tailored to any space, whether it’s a small meeting room or a grand conference hall. Plus, the speakers can be discreetly hidden so as not to interrupt the aesthetics of the room. All you’ll need to do is focus on your event content and leave the soundscaping to the pros.