With so many event companies attaining B Corp status, we explore what the certification means and why your business should consider it.
In recent years the event industry, like many other industries, has undergone a significant shift towards sustainability and corporate responsibility. With growing environmental concerns and increasing consumer demand for ethical business practices, event companies are seeking ways to align their operations with values that prioritise people and the planet. One powerful tool gaining traction in this movement is B Corp certification, which has gained enough traction that even big name brands such as Innocent drinks, The Body Shop, and Jamie Oliver are adopting it.
B Corporations, or B Corps, are for-profit companies that meet rigorous standards of social and environmental performance, accountability, and transparency.
They are certified by B Lab, a non-profit organisation, after undergoing a comprehensive assessment of their impact on workers, customers, community, and environment. While B Corp certification
is relevant across various industries, its importance in the events industry is significant.
Events, by their very nature, have the potential to generate massive environmental footprints and social impacts. From energy consumption and waste generation to transportation emissions and community engagement, every aspect of event planning and execution can influence sustainability outcomes. B Corp certification offers a framework to measure, improve, and communicate commitment to sustainable practices.
One of the key benefits is its all- encompassing approach to sustainability. Rather than focusing solely on one aspect, such as carbon emissions or waste reduction, B Corps assess their impact across multiple dimensions.
This comprehensive evaluation encourages businesses to consider the interconnectedness of social and environmental issues and adopt strategies that address them in tandem.
For event planners, B Corp certification provides a roadmap for integrating sustainability into every stage of event management. From selecting eco-friendly venues and suppliers to implementing waste reduction measures and promoting community involvement, B Corps strive to minimise their negative impact while maximising positive outcomes.
By following B Corp principles, you can create experiences that not only delight delegates but also contribute to a more sustainable future.
The certification enhances credibility and trust among clients, partners, and stakeholders. In an increasingly competitive market where sustainability is becoming a deciding factor for consumers, having the B Corp seal of approval can differentiate your business from your competitors and attract environmentally conscious clients. It serves as a tangible demonstration of
a company’s commitment to ethical business practices and sets a benchmark for industry standards.
In addition to its external benefits, B Corp certification can also have a profound internal impact on your business. By aligning your values with your operations, you can enhance employee engagement, attract top talent, and foster a sense of purpose and pride among staff members. Employees become ambassadors for sustainability, driving initiatives and inspiring others to embrace responsible practices both at work and in their personal lives.
Despite its numerous advantages, pursuing B Corp certification is not without challenges. The process can be time- consuming, requiring dedicated resources and commitment from senior leadership. Additionally, meeting the stringent criteria may necessitate changes to existing practices and investments in sustainability initiatives. However, the long-term benefits far outweigh the initial hurdles, as B Corp certification not only strengthens the resilience and reputation of event businesses but also contributes to a more sustainable and equitable future for all.
The B Corp legal framework allows companies to protect their mission and ensures that you will continue to practice stakeholder governance even after capital raises and leadership changes.
After this consideration, the next step is to complete and submit a prospective B Impact Assessment. This assessment will allow you to identify the right policies and practices to put in place as your company grows. Finally, you must sign a Pending B Corp agreement and pay a one-time fee which will grant you a Pending B Corp status. After one year of operations you can choose to continue on your pathway to become a certified B Corp.
Venues, suppliers, and agents need to reduce their environmental footprint and enhance social impact and also gain a competitive edge in a market increasingly driven by values. As the demand for sustainable events continues to grow, B Corp certification emerges as a valuable tool for shaping the future of the sector.
Find out more at Bcorporation.uk