Chief Executive of the Meetings Industry Association (mia) Kerrin MacPhie explains why building relationships and transparency is key to success in the events industry.
Booking agents have always played a crucial part in a venue’s success, but with the impact of the pandemic on our supply chains, exponential price rises, and staffing challenges, the strength of those relationships has never been more significant.
Successful long-term relationships begin with a mutual understanding. An understanding that’s built on transparency about what each party can bring to the union and an appreciation of the opportunities and challenges being faced by each side.
With events coming back with a bang, how many agencies or venues can take time away from the busy working environment to pause and ask one another about the challenges currently being faced, as well as how we can support each other? We suspect very few, which is why our Connect agency events are proving more crucial than ever.
Designed to provide a unique platform for the UK’s leading venues and agents to connect and build relationships, they also provide invaluable insight on each other’s pain points and how these could be mitigated.
Our action-packed and immersive programme includes a series of panel sessions, peer-to-peer discussions, and team building activities as well as informative agent Q&A sessions which inspires open discussion, debate, and solutions. After all we are one industry facing similar challenges, so communication and collaboration is key.
These events provide the perfect place to ask that burning question and give people the time and space to think in a different environment. There’s always invaluable insight and guidance in abundance, which can really help progress trusted partnerships and future business opportunity.
Take the opportunity, press the pause button, and use these events to take a fresh approach to building relationships across the sector. Our next Connect Day is being held on 24th August.
Further details can be found at Mia-uk.org.