Phil Oldershaw, Owner of Pose Events, discusses the importance of getting the events industry on the UK government agenda.
In 2023, the business events industry alone boosted the UK economy by £10.9 billion, according to the Events Industry Alliance, and yet many event professionals feel as though the industry isn’t given the consideration it deserves by the government. This is a point of view which Phil Oldershaw, Owner of Pose Events, agrees with: “I have witnessed firsthand the transformative power of the events industry — not just for businesses, but for communities and society at large. However, as we emerge from the shadow of the industry crippling pandemic, it has become increasingly clear that we need to amplify our voice and ensure that the events sector is firmly on the UK government’s agenda moving forward.”
If you widen the scope from business events to events in general, the impact of our industry becomes even more apparent: “The events industry is a powerhouse of the UK economy, generating an astonishing £70 billion annually and employing over 600,000 people. From corporate conferences to music festivals, our sector fuels a myriad of other industries, including hospitality, travel, and technology. This ripple effect is vital; it not only sustains jobs but also bolsters local economies across the country.”
The years since the COVID-19 pandemic have only increased our appetite for in-person experiences, as Phil explains: “Moreover, events play a crucial role in enhancing leisure and recreational time, fostering civic engagement, and facilitating social interactions. Whether it’s a community festival that brings neighbours together or a corporate retreat that strengthens team bonds, events are the glue that holds our social fabric together. In a world where digital communication often overshadows face-to-face interactions, the need for live events has never been more critical.”
The importance of our industry is evident, but how can we ensure that the government understands this? Phil believes that a united front is the way forward: “To elevate the events industry in the eyes of policymakers, we must unify our voices. The establishment of a dedicated task force to address the unique challenges we face, such as funding, regulation, and sustainability could be a game-changer. Additionally, showcasing the economic impact of our sector through robust data and compelling storytelling, with a seat at the table, will help demonstrate our immense value to the economy.
“It is an imperative time for us, as an industry, to come together and advocate for our rightful place consistently on the government agenda.”
“It is an imperative time for us, as an industry, to come together and advocate for our rightful place consistently on the government agenda. As a body we are an incredibly powerful voice and should get councillors, MP’s and local authorities, among others, working with us, supporting us, speaking for
us – in consultation with us, and recognising what a positive impact we have for every town, city, region, and beyond across the UK. By doing so, we can ensure a thriving future for events in the UK, benefiting everyone from local businesses to the individuals who enjoy them. It is imperative to make our voices not only heard, but duly respected.”