Why you should think outside of the box when choosing where to host your next event.
Something different
Events can often be repetitive and monotonous so switching up the location to somewhere a little more exciting will create a refreshing change of pace. Although traditional venues are undeniably reliable, they often follow a standard format level which can feel predictable at times. Attendees are much more likely to remember an event, and talk about it with others, if the location is fascinating and different.
Our suggestion
At Edinburgh Zoo there are a number of events spaces you can use, surrounded by stunning gardens and a whole array of animals. Presentations can be held in the Budongo Lecture Theatre, which has a view into the zoo’s chimpanzee enclosure, something that delegates won’t be forgetting in a hurry.
First impressions count
If you’re hosting an event, first impressions are often make or break for whether your delegates will enjoy themselves or not. Creating a good impression makes for more enthusiastic delegates from the very beginning, which in turn gives the event a better energy throughout the course of the day. Hosting at a unique venue can help to raise the wow factor of an event and is something that attendees will inevitably talk about as soon as they arrive. Having a more unconventional atmosphere also helps to engage people, enhancing their personal experience and connection to the event.
Our suggestion
Jodrell Bank is an observatory located just a short drive from Manchester city centre, that’ll impress delegates from the start. This UNESCO World Heritage Site is eye- catching and is home to several meeting rooms and lecture theatres, including unique experiences such as the 3D Dome Planetarium.
All about aesthetic
There’s no denying that social media is one of the most powerful marketing tools in today’s world. Choosing a venue that looks aesthetically pleasing and gives moments that delegates want to share on their social media platforms is incredibly valuable. Unique venues usually have a more interesting backdrop for photos, that are easily customisable to suit your brand. Delegates that share this captivating content can amplify your event and brand’s reach, effectively providing free promotion. What could provide more stunning backdrops than holding your event in a castle? The UK is home to many beautiful castles that are rich with history.
Our suggestion
Lumley Castle in Northumberland hosts elegant meeting rooms which date back to the 14th century. With accommodation, meeting rooms, and dining facilities that transport your attendees to a different
era, they’re bound to want to share their experience online.
Get people talking
Unique venues give an increased chance for networking opportunities among delegates, as the novelty and intrigue of the environment encourages people to interact and share their experiences, which in turn creates a sense of community. Not only is holding an event at one of these venues great for networking during the event, but also after as well. Attendees are much more likely to spread the word about a memorable venue, whether it’s to friends or family, or during networking, it’s bound to get your business’ name out there.
Our suggestion
A museum like the Great North Museum in Newcastle is a great choice of unconventional venue to host your event that will spark a conversation. Great North Museum has many unique spaces for hire, including the Living Planet Gallery, where delegates will find themselves surrounded by animals from a great white shark, to an elephant.