The Business Visits and Events Partnership (BVEP) rebranded as UK Events during The Business of Events UK Policy Forum in November.
The retitle and new brand identity will now be gradually phased into operations to reflect the group’s values of championing an inclusive sector that supports economic growth and benefits the whole of the UK.
“We are delighted to reveal the UK Events identity to the wider industry and truly believe the changes better reflect the diverse nature of the events sector our partners represent,” said UK Event Chair, Chris Skeith OBE. “Progression is about moving forward and adopting alternative approaches, and I look forward to continuing our work with a fresh and exciting new look.
“The UK Events name incorporates how our members are adapting and growing in line with the UK’s ever-changing events industry, and demonstrates that as a collective, our sector is a serious contender for international trade, exports, and inward investment.”